Chance occurrence, you say? No, just tons of heavy marketing through celebrity endorsements, which ultimately left many outraged.
Reliance Jio Infocomm, the second telecom venture by Indian businessman Mukesh Ambani, held a launch event where Bollywood superstar Shah Rukh Khan introduced various services offered by the brand while a number of other A-listers took to Twitter to celebrate the latest technology.
https://twitter.com/iamsrk/status/681123997962993664
https://twitter.com/iamsrk/status/681149522697822208
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Soon enough, #CelebratingJio started trending on the social media site with B-Town superstars all tweeted the exact same thing.
A matter of pure coincidence or paid publicity?
https://twitter.com/iHrithik/status/681140859304148992
https://twitter.com/ParineetiChopra/status/681130366019620869
https://twitter.com/sonakshisinha/status/681120237970829312
https://twitter.com/bomanirani/status/681119451467493380
https://twitter.com/TheJohnAbraham/status/681116680416788480
https://twitter.com/TheFarahKhan/status/681116227301818368
https://twitter.com/ShraddhaKapoor/status/681195095870160897
https://twitter.com/MirzaSania/status/681105813327450112
https://twitter.com/KapilSharmaK9/status/681130831935442946
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In an attempt to hide the obvious, some stars tweaked their tweets.
https://twitter.com/SrBachchan/status/681195202044936192
https://twitter.com/aamir_khan/status/681155579058884608
https://twitter.com/Varun_dvn/status/681220695641178112
https://twitter.com/AnushkaSharma/status/681134826385088513
https://twitter.com/ManishPaul03/status/681165406137008128
https://twitter.com/karanjohar/status/681158665945112577
https://twitter.com/Asli_Jacqueline/status/681116022930276353
https://twitter.com/kritisanon/status/681113936415092741
https://twitter.com/shahidkapoor/status/681108635011936256
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Unfortunately for them, people cannot be easily fooled and soon enough many took to Twitter to voice their opinion against the ‘clone’ tweets:
https://twitter.com/veenavenugopal/status/681352715344068608
https://twitter.com/selurus/status/681343166843359235
https://twitter.com/annkur/status/681388243250720771
https://twitter.com/IndiaExplained/status/681380125301014530
https://twitter.com/kushanmitra/status/681347332533694464
https://twitter.com/iKumarPratik/status/681153165056593920
https://twitter.com/asish5522/status/681425573034487808
https://twitter.com/aparna_jain/status/681146021716443137
https://twitter.com/Dhaanu/status/681368163313778688
https://twitter.com/ashishbadshah/status/681373016375209985