For decades, Pakistan’s welfare system was seen as outdated, inefficient, and subsidy-dependent. That changed under Naveed Rafaqat Ahmad, who transformed the Punjab Model Bazaars Management Company into the Punjab Sahulat Bazaars Authority (PSBA) and launched innovations that took welfare directly to people’s homes. In 2024, PSBA introduced Pakistan’s first province-wide, statutory free home delivery service, […]
