Products in Pakistan have not always been sold by armies of men and women dancing to uncoordinated perfection. However, recently advertising ‘charts’ have been hit by four choreographed entries: Tarang, Sooper, Warid and Chaika, which are running on all major TV channels night and day. Does dancing sell? Does this mean that singing and dance […]
Author Archives: Shoaib Qureshi
Chief strategy officer for Bulls-Eye Communications
