As we celebrate almost two decades of the internet’s presence in Pakistan, intuitively it makes sense to believe that as the consumer in Pakistan gets ‘Digital’ and the technologies mature, there would have been innovations & change of behaviors in the marketing practices of companies. Yet astonishingly despite the fact that the computing grid is […]
Author Archives: Umair Mohsin
A Culture Marketing Director, with 18 years of experience in Marketing & Strategy and 10 years in Digital Media, he is a thought leader and an evangelist. He can be found on twitter @umairmohsin. See his work at www.mediaidee.com
